Case details for Ashley DODWELL

Name: Ashley DODWELL

Name: Making IT Easy Limited

Date of Birth: 21 / 9 / 1984

Date Order Starts: 16 / 5 / 2022

Disqualification Length: 6 Years 0 Month(s)

CRO Number: SC555654

Last Known Address: 7 Blackhill Drive,, , , , GLASGOW,, G23 5NH

Conduct: In the period from 14 May 2018, at the latest, to 17 December 2018 Ashley Dodwell (“Ms Dodwell”) failed to ensure that Making It Easy Limited (“MIEL”) complied with its statutory obligations under The Privacy and Electronic Communications Regulations 2003 (“PECR”) such that MIEL was found to have contravened regulations 21 and 23 in that: Between 14 May 2018 and 17 December 2018, records held by the Information Commissioners Office (“ICO”) show that 853,760 direct marketing calls were made by MIEL to individual subscribers registered with the Telephone Preference Service (“TPS”) Between 14 May 2018 and 17 December 2018, the ICO received 197 complaints from individuals who alleged that they had received unsolicited direct marketing calls in breach of regulation 21 of PECR, as they had been registered with the TPS for at least 28 days and had not provided their consent to the calls. A further 25,318 calls were made to TPS registered individuals after the first notification was received from the ICO on 14 November 2018. Following its investigation, the ICO was satisfied that MIEL knew or ought to have known that there was a risk that contravention of regulation 21 would occur for the following reasons: MIEL relied heavily on direct marketing and had no policies or procedures in place to check due diligence on third party data. MIEL was aware of its obligations under PECR from 14 November 2018 when the ICO informed MIEL about complaints and notification of possible breaches of PECR The ICO considered that reasonable steps had not been taken by MIEL to prevent contravention as MIEL was registered with ICO and would have been aware of their duties under PECR. MIEL purchased data but failed to conduct due diligence on the data to ensure that the data had been screened. The ICO also found that MIEL had contravened regulation 24 of PECR in that none of the complainants were able to correctly identify the organisation making the call. MIEL had registered two trading names of MIEL of which none of the complainants were advised of either of these as being the caller. A Preliminary Enforcement Notice dated 11 June 2019 was sent to MIEL by the ICO informing the company that a penalty of £160,000 was to be levied against it. No communication was received by MIEL. A Monetary penalty notice was issued to MIEL by the ICO on 3 July 2019 with a due date for payment on 30 August 2019. MIEL ceased trading on 25 July 2019 and was placed into a CVL on 03 September 2019. The director advised that the company was not in a position to be able to fund the costs of an appeal against the ICO decision. 

This information is correct as at 4 / 5 / 2022



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